The Reasons for the Civil War in China Between the KMT and CCP Essay

The Reasons for the Civil War in China Between the KMT and CCP (1945-49) and why the CCP Won - Essay Example Although the Communists got permission to be part of the KMT in small numbers, Chiang started a purge of communists since he abhorred the Soviet interfering in Chinese political affairs. This eventually led to the Chinese civil war (Eastman 11). Following the collapse of the Qing Dynasty in 1911, which was the final ruling Chinese dynasty, China fell into the control of a number of significant, as well as lesser warlords within the era of the Warlords. Therefore in order to trounce these warlords, who succeeded in seizing control of the greater part of Northern China, it was necessary for the anti-monarchist, together with the national unificationist Kuomintang party, along with Sun Yat-sen, who was its leader, to seek the assistance of foreign powers. The efforts of Sun Yat-sen in obtaining assistance from the Western democracies bore no fruits these led to him seeking help from the Soviet Union in 1921. In favour of political convenience, the Soviet leadership instigated a dual pol icy for supporting for both Sun, as well as the newly founded Communist Party of China that subsequently instituted the People's Republic of China. This resulted in the struggle for power within China between the KMT, along with the CPC (Eastman 25). ... in the reorganization, in addition to the consolidation of, the KMT alongside the Communist Party of Soviet Union, leading to the CPC uniting the KMT, thereby developing into the First United Front. This is the same year that saw Sun Yat-sen sending Chiang Kai-shek, who happened to be one of his lieutenants to Moscow for some months' military, as well as political study. By 1924, Chiang got promoted to head Whampoa Military Academy, then later rising to fame as Sun's successor, thereby heading the KMT. The Soviets offered the majority of the studying items, organization, in addition to the equipment comprising, of munitions for the academy. Apart from that, the Soviets also offered education in various methods for mass mobilization. This assisted Sun Yat-sen in raising a number of devoted troops, with the intention of defeating the warlords militarily. On the other hand, CPC members also got the opportunity of joining the academy with the majority of them becoming instructors. Howeve r, the communist members got the opportunity of uniting the KMT on the basis of an individual. At that time, the CPC was still exceedingly small, having only 300 members in 1922, and in 19925, only 1,500 members while the KMT had 50,000 members in 1923 (Eastman 54). The split of KMT and CPC In the beginning of 1927, there was rivalry between KMT and CPC leading to a split within the revolutionary positions. The CPC, along with left wing of KMTmade a decision of moving the KMT government’s seat to Wuhan from Guangzhou, where the influence of communist was strong. However, Chiang, together with Li Zongren, whose armies conquered warlord Sun Chuanfang, progressed eastward towards Jiangxi. As a result of the leftists rebuffing Chiang's demand, Chiang condemned the leftists for going against

Architecture - Avant Garde Architectural Theory Essay

Architecture - Avant Garde Architectural Theory - Essay Example In the beginning of 1922, the Viennese Hungarian Activists were gaining victory. After banishing from Hungary they got together in Vienna. Earlier this year, some of them started to get cut off from Kassak and Ma, making their own groups. In impact of Russian Avant garde was the main cause for the Hungarian Activists to break from Dada and join International Constructivism. The Activist "artists and writers" were the main groups forming the Hungarian Avant garde during that time (Botar, 1993). Brutalism was a movement in architecture which flourished in the 1960s and 1970s. Pioneered in continental Europe by Le Corbusier, its main protagonists in Britain were the husband and wife team of Peter and Alison Smithson. The Smithsons were determined to preserve the best aspects of the heroic Modernism of Ludwig Mies Van Der Rohe and other early pioneers, and to save British Modernism from what they considered creeping whimsies. The term itself (often credited to the critic Reynar Banham) is perhaps unfortunate- suggesting as it does a type of building which is ugly and unfriendly, and its association with much of Britain's welfare state architecture has not helped the movement's reputation, at least in the eyes of the public (The New Architecture, 1955). Also in the research paper, one building and one piece of text will be analysed. The building to be analysed is the Hunstanton school, by Alison and Peter Smithson in Norfolk, Britain and the piece of text to be analysed is "Banham, Peter Rayner 1955-'The New Brutalism' from architecture review." After the Second World War, British Modernists were increasingly sought after by the authorities who wanted to rebuild a physically shattered country and enact social change through the construction of a cradle-to-grave welfare state. But the architecture of the early welfare state avoided the stringent Modernism advocated by the pre-war pioneers in CIAM, opting instead to ape the gentle style of Sweden's long established social architecture. The apotheosis of this 'humanist' Modernism came in 1951, with the Festival of Britain, centred on the South Bank in London. (The New Architecture, 1955) For Peter and Alison Smithson, modernism was not just that. They demanded a return to a more rigid, formal architecture and put their ideas to work with their Secondary School in Hunstanton, Norfolk, completed in 1954. At Hunstanton, the Smithsons made a virtue of the construction process of the building: structural and service elements were left exposed and the austere steel and glass frame gave the building a skeletal appearance. This "truth to materials" approach was anti-aesthetic, but, the Smithsons believed, more honest and true to Modernism's basic principles. Reynar Banham dubbed the school 'the New Brutalism', a movement which aimed, in his words, to "make the whole conception of the building plain and comprehensible. No mystery, no romanticism, no obscurities about function and circulation." In France, Le Corbusier was also experimenting with new ways of using the Modernists' favourite material, concrete. His "breton brut" (literally, "raw concrete") technique characterised his Unite d'Habitation in Marseilles: a giant housing block with shops and other

A Blood Brain Pharmacokinetic Model

A Blood Brain Pharmacokinetic Model Pharmacokinetics, an emerging field in BioPhysics and chemistry is the study of the time variation of drug and metabolite levels in various tissues and fluids of the body. Compartment models are used to interpret data. In our problem, we consider a simple blood-brain compartment model as shown in the figure below: k21 Input d(t) k12 K where, Compartment 1 = Blood Compartment 2 = Brain This model is made such that it can aid to help estimate dosage strengths of an orally administered antidepressant drug. The rate of movement of drug from compartment i to compartment j is denoted by the rate constant kji and the rate at which the drug is removed from the blood is represented by the rate constant K. A pharmaceutical company must deal with many factors like dosage strengths that will aid a physician in determining a patients dosage in order to maintain the right concentration levels and also minimizing irritation and other side effects (Brannan 208). If we assume that the drug is rapidly absorbed into the blood stream after it is introduced into the stomach, a mathematical representation of the dosage will be of a periodic square wave given as follows: Based on our model and the equations we can solve the problems: 1. If we let xj(t) be the amount of drug in milligrams in compartment j, j =1,2. The mass balance law states: (i) Using the mass balance law and the figure, we find: System in Blood compartment: System in Brain compartment: From (i) and the above equations, we can find the following: (ii) The systems above are the rates of drug over time in the compartments. 2. If we let ci(t) denote the concentration of the drug and Vi denote the apparent volume of distribution in compartment i, we can use the relation ci = xi/Vi in the equations of system (ii) to obtain: (iii) Dividing the above systems by V1 and V2 respectively, we get : 3. Assuming x1(0) =0 and x2(0) =0, and the various parameters listed below: k21 k12 K V1 V2 Tb 0.29/h 0.31/h 0.16/h 6L 0.25L 1h and with the numerical simulation program Maple , we can perform simulations of the system with given parameters to recommend two different encapsulated dosage strengths A=RTb. => Guidelines to use for recommendation of drug dosage: 1) Target concentration level in the brain should be kept as close as possible between levels 10 mg/L and 30 mg/L and concentration fluctuation should not exceed 25% of the average of the steady-state response. 2) Lower frequency of administration (once every 24 hours or once every 12 hours is best). Once every 9.5 hours is unacceptable and multiple doses are acceptable (i.e. taking two capsules every 4 hours) Analysis: Drug usage of more than 4 times per day is unacceptable which makes maximum allowable dose to be 3, making 3 doses at 8 hours interval per day the best choice. We can then simulate from Tp = 8 to Tp = 12, 16 and 24. From the numerical simulations obtained from Maple, we obtain the following data: Tp(h) R (mg/h) Steady-state variance Comments 8 4 9.04 mg/L to 12.5 mg/L Below effective therapeutic concentration 8 5 11.7 mg/L to 15.5 mg/L 8 6 14.4 mg/L to 19.2 mg/L 8 8 19.2 mg/L to 25.3 mg/L 8 9 21.1 mg/L to 27.9 mg/L 8 10 23.2 mg/L to 31.2 mg/L Above maximum therapeutic concentration 12 5 10.9 mg/L to 6.5 mg/L Below minimum therapeutic concentration 12 6 8.6 mg/L to 14.1 mg/L Below minimum therapeutic concentration 12 7 8.32 mg/L to 15.1 mg/L Below minimum therapeutic concentration 12 8 10.6 mg/L to 18.3 mg/L 12 10 13.2 mg/L to 22.8 mg/L 12 13 17.9 mg/L to 30 mg/L 16 10 9.11 mg/L to 19.5 mg/L Sharp fluctuations; Below minimum therapeutic concentration 16 12 10.7 mg/L to 23.5 mg/L Sharp fluctuations. 16 13 11.5 mg/L to 25.4 mg/L Sharp fluctuations. 16 14 12.5 mg/L to 27.3 mg/L Sharp fluctuations. 16 16 14.3mg/L 31.4mg/L Sharp fluctuations; Above maximum therapeutic concentration 24 15 6.19mg/L 24mg/L Sharp fluctuations; Below minimum therapeutic concentration 24 20 8.52mg/L 32mg/L Sharp fluctuations; Above maximum therapeutic concentration Obtained corresponding Graphs from Maple and their respective Tp and R values are listed below: Tp = 8, R = 4 Tp = 8, R = 5 Tp = 8, R = 6 Tp = 8, R = 8 Tp = 8, R = 9 Tp = 8, R = 10 Tp = 12, R = 6 Tp = 12, R = 8 Tp = 12, R = 10 Tp = 12, R = 12 Tp = 12, R = 13 Tp=16, R=10 Tp=16, R=12 Tp=16, R=13 Tp=16, R=14 Tp=16, R=16 Tp=24, R=15 Tp=24, R=20 Some Comments: When Tp= 8 and R = 4, the recommended dosage is below minimum therapeutic concentration range. When Tp= 8 and R = 10 , the recommended dosage is above maximum therapeutic concentration range. When Tp= 8 and R = 5 to 7, the recommended dosage is below effective therapeutic concentration range. When Tp= 8 and R = 4, the recommended dosage is below therapeutic concentration range. When Tp= 12 and R = 5 to 7, the recommended dosage is below minimum therapeutic concentration range. When Tp= 16 and R = 12 to 14, sharp fluctuation is seen. When Tp= 24 and R = 20, sharp fluctuation is seen and the recommended dosage is below therapeutic concentration range. =>Calculation and Analysis of dosage strength A Now we can calculate the dosage frequency for the remaining dosage frequency intervals of 8 hours and 12 hours: (8 hour interval) (R being from 5 mg/h to 9 mg/h) A = RTb = 5 mg/h x 1h= 5 mg A = RTb = 9 mg/h x 1h= 9 mg (12 hour interval) (R being from 8 mg/h to 13 mg/h) A = RTb = 8 mg/h x 1h = 8 mg A = RTb = 13 mg/h x 1h= 13 mg 4. From the simulation, we can know that it is best to skip the dose than to try to catch up and double the dose and ultimately overdose from the figures illustrated. If we assume the patient is at a 12 hour interval dose frequency, and R being 10mg/h, the following scenarios can be simulated:   Scenario: missed a dosage and skipped     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Scenario: missing a dosage catching up Analysis: From the scenarios simulations above, we can have a clear picture of what will go through the patients drug level. In the 1st scenario, where the patient missed a dosage and skipped, the concentration level in the brain of the patient stays within the recommended level. In the 2nd scenario, where the patient tries to catch up, the drug level will cross the recommended level and that also by a lot. Thus, skipping the dose is better than to catch up overdosing the drug level resulting in fatality.   5. Supposing the drug can be packaged in a timed-release form so that Tb = 8 hours and R also adjusted likewise, we get the following data from the Maple: Tp(h) R(mg/h) Steady-state variance Reasons 12 0.75 10.4mg/L 13mg/L 12 1 13.9mg/L 17mg/L 12 1.5 21mg/L 25.5mg/L 12 1.75 24.5mg/L 29.8mg/L 12 2 28.1mg/L 34mg/L Above maximum therapeutic concentration 16 1 9mg/L 14.3mg/L Below minimum therapeutic concentration 16 1.25 11.2mg/L 17.7mg/L 16 1.5 13.6mg/L 21.3mg/L 16 2 18.3mg/L 28.4mg/L 16 2.25 20.5mg/L 31.8mg/L Above maximum therapeutic concentration 16 2.5 22.8mg/L 35.4mg/L Above maximum therapeutic concentration 24 2 8.7mg/L 23.3mg/L Sharp fluctuation 24 2.25 9.86mg/L 25.9mg/L Sharp fluctuation 24 2.5 10.9mg/L 29mg/L Sharp fluctuation T=12, R=0.75 T=12, R=1 T=12, R=1.5 T=12, R=1.75 T=12, R=2 T=16, R=1 T=16, R=1.25 T=16, R=1.5 T=16, R=2 T=16, R=2.25 T=16, R=2.5 T=24, R=2 T=24, R=2.5 Analysis: If the drug can be packaged in a timed release form so that Tb = 8 and R is also adjusted likewise, we perform the simulations for the dosage of interval of a 12 hour frequency. We observe zero sharp fluctuations. Every graph seems to produce the concentration level within the recommended range of 10mg/L to 30mg/L when R is between 0.75 mg/h and 1.75 mg/h. =>Calculation and Analysis of new dosage strength A We can calculate the new strength level of the drugs as: (12 hour frequency interval): A=RTb = 0.75 mg/h * 8h = 6mg   A=RTb = 1.75 mg/h * 8h = 14mg Same analysis can be performed for 16 hour frequency interval. We observe zero sharp fluctuations and every graph produce the concentration level within the recommended range of 10mg/L to 30mg/L; R being in between 1.25mg/h and 2mg/h.   =>Calculation and Analysis of new dosage strength A We can calculate the new strength level of the drugs as:   (16 hour frequency interval): A = RTb=1.25 mg/h * 8h = 10mg    A = RTb=2.00 mg/h * 8h = 16mg Thus, this changes our recommendation. Simulation Program Maple: We used the following code and simulated varying R and P values. g :=t> piecewise(0 DEplot({diff(x(t), t) = (1/6)*g(t)+(1/6)*(.31*.25)*y(t)-x(t)*(.29+.16), diff(y(t), t) = (.29*6)*x(t)/(.25)-.31*y(t)}, [x(t), y(t)], t = 0 .. 40, x = 0 .. .50, y = 0 .. 80, scene = [t, y], [[x(0) = 0, y(0) = 0]], stepsize = .1, color = blue)

Business attire Essay -- essays research papers

Commonly many Americans wonder what they want to wear to work. There are different styles constantly coming into style in our everyday lives with our constantly changing culture. Most of the time, what Britney Spears and other celebrities wear to their word day isn’t what we should to wear to work.   Ã‚  Ã‚  Ã‚  Ã‚  The first article that I referenced was found after going to the search engine google (http://www.google.com). This article I found, Business Casual at Virginia Tech, from Virginia Tech’s webpage (http://www.career.vt.edu/JOBSEARC/BusCasual.htm#ATTIREMENWOMEN). What this site said was that men and women should wear Khaki pants and long-sleeved button down solid shirts. On a casual day what men could wear would be unwrinkled polo shirts when the work needs to be done outside or in a hot location.   Ã‚  Ã‚  Ã‚  Ã‚  What this site also said was that dressing nice isn’t always buying the most expensive clothing. They said that one would want to dress comfortably and that one shouldn’t expect that they need to look like the CEO of the company. Basically all we need to do when it comes to dress is make sure that our clothes are pressed and cleaned appropriately.   Ã‚  Ã‚  Ã‚  Ã‚  The guidelines that men should use to dress are: if you have doubt, wear a tie; dark socks that don’t show skin when you sit down; wear a light blue, white, or conservative striped shirts; have well groomed facial hair, if one has any; no earrings. Th...

Kathmandu Enter Into Chinese Market Essay

With the rapid development of economy and society, Chinese market has attracted a great number of attentions from foreign companies. Therefore, how to enter into Chinese market and how to be a successful company in China has become a realistic issue faced by business managers, entrepreneurs and consultants. This essay will focus on introducing one Australian local brand â€Å"Kathmandu† which is an outdoor sport equipment company into Chinese market. Thus, a detailed analysis of the current situation of the Chinese market and this foreign company is indispensable. Firstly, this paper will analyze the current situation of the Chinese outdoor sport market and the Chinese economy, and then identify the strengths and weakness of the Kathmandu Company when entering into Chinese market. Subsequently, selection of entry modes and partner and recommendations will be provided to deal with or to reduce the risks when enter into the Chinese outdoor sport market. 2. BACKGROUND ABOUT KATHMANDU COMPANY Kathmandu Holdings Limited was established by John Pawson and Jan Cameron in 1987. The company started off as a small outdoor apparel shop in New Zealand and in 25 years has grown to a multi-national brand primarily producing outdoor sport clothing and equipment which combine with the advanced technology, high quality and high comfort level. Such as, tents and shelters, packs and luggage, sleeping gear, outdoor clothing, footwear and other accessories of outdoor. In 2006, one Australasian private equity company fully acquired Kathmandu for NZ$275 million. Currently Kathmandu does the business in Australia, New Zealand and England. The company slogan aims to capture young and adventurous individuals and the marketing strategy has been built around this notion (Kathmandu, 2012). 3. OPPORTUNITIES OF CHINESE OUTDOOR MARKET 3. 1 Outdoor sport in China Along with the development of economy and living stander, outdoor sport becomes increasingly popular in China. In China, outdoor sport was started at Beijing, Shenzhen and Shanghai in 1999(Chinese News, 2011). Currently, combing with pressure reducing, such sport increase quite fast and become one kind of society fashion. There are four outdoor sport activities which include High Mountain, exploration, rock climbing and bicycling in China (Chinese outdoor Sport Association, 2012). The outdoor sport is an professional sport activity not only require a good physical quality but also good clothing and equipment to resist the bad environment. Therefore, fast increase of the outdoor sport contributes to sharp augment on demand of outdoor sport clothing and equipment. As reporting by China Outdoor Sport Association, the number of annual sales from existing manufactories of outdoor equipment was 800 million RMB in 2010, while the number of that in 2000 was 60 million RMB, and the number of Chinese participation in the outdoor sport has reached one hundred million (China Outdoor Sport Association, 2012). Hence, along with the unbelievable development of the outdoor sport and the higher demand of outdoor products, obviously, the potential of the Chinese outdoor sport market is quite considerable. 3. 2 Situation of Chinese outdoor market Basic the market research, currently, there are approximately 200 Chinese local outdoor sport brands and around 1100 outdoor clothing and equipment stores. Although the outdoor industry of China is at beginning phases, every year increase 50%. The CEO of the GORE Company which is one of the beat 100 American outdoor equipment companies pointed out that such fast increase would maintain at the least 5 years in China (Simone, 2002). It can be calculated that the Chinese outdoor sport market should be worth around two billion. However, even though the outdoor sport is obtaining swift development, the outdoor market is relatively backward. The local manufactures only produce or provide elementary products or services, lack of the leading company and well-known brand is a serious issue in the local market. Therefore, it is a favorable opportunity for Kathmandu to expend to the Chinese outdoor market, because of the sharp escalation of market demand and insufficient supply of the local outdoor market. 3. 3 Competitors in Chinese outdoor market China already had around 200 local brands in outdoor sport market. However, in such new industry market foreign companies occupied the main position. According to the research, there are four main competitors for Kathmandu in the Chinese outdoor market, which include The North Face that is an American company, it has a long history and produce fine workmanship products, one company of France named ALGLE which entered into China in 1997, and its products are practical and noble. OZARK which is a Switzerland Company and the design of their products is following the characteristic of the Chinese. The last one competitor is Salewa from German (Chinese News, 2011). Compare with these foreign companies, the technology and quality of the local brands are at lower level, particularly, at the aspect of technology. Company is difficult to survive without advanced technology supporting, especially, in the outdoor sport market. Therefore, the outdoor market that has a small number of strong competitors will supply an opportunity for Kathmandu to obtain the biggest market share by adopting the advanced technology. 3. 4 Chinese economic situation For the financial reason, the Chinese market is quite appropriate for the Kathmandu to enter. According to the National Bureau of Statistics (NBS) recourses, in 2010 the number of average disposable personal income of cities and towns was 21033 RMB, which was higher 11. 3% than that in 2009. Meanwhile, the recourses also mentioned that the number of average disposable personal income in cities and towns was 7414 RMB in the first quarter 2011, which was higher 14. 1% than that in 2010 (National Bureau of Statistics, 2011). The increase of the disposable personal income of the Chinese offered an ideally material guarantee for consumption of the outdoor sport, which also means that Chinese has obtained higher purchasing power than before. The Nominal GDP per capita continues experiencing increase since 2001 to 2010 from 8. 3% to 10. 3% (National Bureau of Statistics, 2011). Following the acceleration of the urbanization progress, increasingly Chinese has selected outdoor sport, particularly, the young people. As the China Outdoor Sport Association report 2010, 90% of the participators already have attained high education degrees and the wages in the 65% of them over 5000RMB per month, 20 to 40 years old people occupied 84. 1% (Chinese News, 2011). China possesses the most enormous consumer groups which attract the vision of the world. Such consumer groups will contribute more benefits than England and New Zealand for Kathmandu. According to the National Development and Reform Commission, there is a police of 5 years plant from 2011 to 2015, which will focus on inequality of wealth distribution and shifting emphasis from investment to consumption (National Development and Reform Commission, 2011). Therefore more money will be spent in rural and inland development. So that Kathmandu can expect a growing number of potential customers in the coming 5 years. Therefore, the current situation of the Chinese market is ideally for Kathmandu to attract more customers and to sales more outdoor products. 4. STRENGTHS AND WEAKNESSES OF KATHMANDU IN CHINA Kathmandu has sufficient experience on oversea expending. According to the Kathmandu office report, currently, the company of Kathmandu has totally 107 retail stores, 65 located in Australia, 39 in New Zealand and 6 in United Kingdom respectively. In 2003 and 2004, the company entered into the market of United Kingdom, and speedy became one of the top two outdoor brands in the UK. The office report also mentioned that the Kathmandu Company made 237 million AU$ sales and obtained 7 million profit in 2011(Kathmandu, 2012). Therefore, the Kathmandu has sufficient expending experience, which enables to reduce risks that are bought by the insufficient of experience when enter into China. Furthermore, owning of advanced technologies is able to guarantees the leading position in Chinese outdoor market. Specifically, the technologies of anti-wind, anti-fire, waterproof and high heat preservation are adopted by all of their products with high comfortable level. Such advanced technologies are what the Chinese local outdoor equipment market and customers need. However, there are some weaknesses of Kathmandu can not be ignored in Chinese market. Firstly, lack of Guan XI (special relationship) will be the main issue for the company. In Chinese market, it is difficult to obtain long-term profit that making the business without a favorable Guan Xi, particularly, the closing relationship with the Chinese government. The Kathmandu may face some restriction from the Chinese Government. Such as, polices changing, law modifying and the controlling on some local resources, which will bring a great number of obstacles on operation of the Kathmandu company in China. Secondly, low brand awareness will lead to high cost in Chinese market. Obviously, although there is an increase in the demand of western products for the Chinese customers, the products selection of customers is quite cautious, especially on unacquainted brands. The Kathmandu may needs more patience to the Chinese clients to know more about the products of the Kathmandu, in other words, more time is required by the Chinese market. In addition, in such situation, more capitals will be spent by the company on advertising in order to build the name recognition. Thus, these weaknesses may bring some risks for the Kathmandu company operation in China. 5. HOW TO ENTER INTO CHINESE OUTDOOR MARKET 5. 1 Selection of the entry modes The selection of entry modes is crucial for every company when enter into a new market. There are two major entry modes, which include non-equity modes and equity modes (Chen Hui, 2002). As a multinational company and has good expending experience in the UK and New Zealand, it is undeniable that equity modes is appropriate to the Kathmandu when enter into Chinese market. The entry modes contain joint-venture, acquisitions and green-fields (Peter, 2008). Merger and acquisition can assists the Kathmandu directly entering into Chinese market by purchasing the company that already has established in China. However, a large number of capitals are required by the Kathmandu company to merger the Chinese local company, which means more cost will occur when choose this entry method. In addition, social-cultural environment issue should be considered by the western companies, acquisition entry method may be related to a sort of aggression by Chinese duo to the Chinese history, so that some threatens will be faced by the Kathmandu Company, for instant, anti-products and service of the company. The green-fields entry method also requires large number of capitals to support, and this approach is quite complicate to operate. While more freedom in designing the plant, selecting suppliers, and hiring a work force will be contributed by green-field (Ilkaka, 2007). Compare with acquisition and green-field, joint-venture entry method is more appropriate to the Kathmandu Company to enter into the Chinese outdoor market. The reasons as follow, firstly, Beamish pointed out that joint-venture is cheaper to exit compare with green-fields and also has the advantage that benefits the company to directly enter the market of other countries (Beamish, 2001). Secondly, the Kathmandu Company is not familiar with Chinese institutions and regulations, finding a Joint-Venture partner can help understand rules of running business, and the Guan Xi of the Chinese partner can be used by the Kathmandu in China. Moreover, such method will provide strong bargaining power with Joint-Venture partner for the company, as Kathmandu can provide high technical resources and product line which is the crucial issue facing by the Chinese outdoor companies. However, there are some disadvantages that lead to the risks to the Kathmandu Company from the joint-venture entry method. Firstly, the joint-venture may modify the partner to competitor (Swierczak, 1994). Specifically, it is dangerous that giving the advanced technologies to the partner to control. Perhaps the primary goal of the local partner is to control the leading technologies of the Kathmandu; such technologies will be used by other local companies on their products in order to obtain the bigger market share and to make more profit, which should be the most primary risk for the Kathmandu Company. Secondly, shared ownership can lead to conflict over goals and control. The ownership and administrative power will become the main conflict between the partner and the foreign company (Swierczak, 1994). In order to control and make the biggest profit to their own company, both local and foreign company adopts various approaches to attain the beneficial position in the joint-venture company. Such as, increasing the investment and controlling the resources. Balancing the advantages and disadvantages for the Kathmandu Company to select the entry modes in Chinese market, joint-venture is the ideally entry modes for the company. However, which Chinese partner should be selected by the Kathmandu is another issue. 5. 2 Selection of the Chinese partner There are a great number of local outdoor or sport brands in China. However, it is difficult to find a well-known outdoor sport brand because of the new outdoor market. Thus selecting a famous sport equipment company as the joint-venture partner is the best selection for Kathmandu Company. The Chinese sport companies include 361, ERKE, ANTA, PEAK, DOUBLE STAR, Xtep and LI NING (Chinese sport research, 2011). According to LI NING annual report 2010, the capitalization of the company has reached 8. 387 billion and has had 8156 sales shops in 1800 cities in China, and The number of LI NING brand retail stores is 7478 Moreover, LI NING has the highest reputation as the company is sponsoring several of Chinese sport national teams. The company already cooperated with AIGLE, LOTTO and Kason using joint-venture entry modes, which means that LI NING has had sufficient experience on such entry modes, and the high experience will assists the Kathmandu to reduce the risks on joint-venture (LI NING, 2011). Therefore, LI NING should be the most appropriate joint-venture partner for the Kathmandu Company, the large number of LI NING sales network and capitalization will contribute the convenience to the Kathmandu to enter into Chinese outdoor market. 6. CONCLUSION China has become the biggest market for the foreign company duo to the rapid development of economy and society. Such development specifically expressed in the GDP and the average disposable personal income continually increase, which also represent high purchasing power in China. In the same period, the fast development of Chinese outdoor sport market contributes to the high demand not only for the outdoor clothing and equipment but also for the advanced technologies of the outdoor equipment in the Chinese outdoor market, and the lower strong competitors also provide a God-given opportunity for the Kathmandu outdoor equipment company to enter such ideally market. Hence, how to enter Chinese market will be the first issue faced by every foreign company manager. The joint-venture entry modes should be the possible modes selected by the foreign company, particularly, the Kathmandu Company duo to the lower cost, easily access the market. The Kathmandu enables to use the local resources and Guan Xi network of the LI NING Company, which are the weaknesses of the Kathmandu, via joint-venture in order to become a successful company operating in China after into the outdoor market. Both companies will obtain the benefits that they want from joint-venture entry modes. 7. REFERENCES Beamish, P. W. ,&Banks, J. C. 2001. Equity joint ventures and the theory of the multinational enterprise. Journal of International Business Studies, 18(2):1-16. Chinese Customs, 2011, â€Å"Export Procedure†, viewed: 20 May 2012, from http://www. customs. gov. cn/publish/portal0/. Chen, H. 2002, An analysis of determinants of entry mode and its impact on performance, Int. Bus. Rev. , 11 (2002), pp. 193–210. Chinese News, 2011, The demand of copper is recovering to the level before financial crisis, viewed: 20 May, 2012, from. http://www.chinanews. com/cj/2011/06-13/3108018. shtml Chinese Outdoor Sport Association 2012, â€Å"report of Chinese outdoor sport situation†, viewed: 20 May 2012, from http://www. iouter. com/. Ilkka A. Ronkainen, 2007, International marketing, Cengage Learning, 2007, p417-422. Joseph Simone, â€Å"Criminal Enforcement Against Counterfeiters†, China Business Review, 29/6 (2002): 22-23; Timothy Trainer, â€Å"The Fight Against Trademark Counterfeiting,† China Business Review, 29/6 (2002): 20-24. Kathmandu Annual Report, 2012, Introduction of Kathmandu, viewed 17 May, 2012, from homepage: http://www. kathmandu. com. au/. Kobrin, op. cit. ; Minor, op. cit. ; Charles Hill, International Business: Competing in the Global Marketplace, 4th Edition (Bostom, MA: McGraw-Hill Irwin, 2003), p. 47. Lining Annual Report, 2011, Introduction of Lining, viewed 17 May, 2012, from http://www. lining. com/eng/global/home. php. National Bureau of Statistics, 2011, â€Å"situation of Chinese economic†, viewed 17 May, 2012, from http://www.stats. gov. cn/. National Development &Reform Commission, 2011, â€Å"situation of Chinese market development†, viewed 17 May, 2012, from http://www. sdpc. gov. cn/. Peter Liesch, and Duncan Poulson, 2008, â€Å"An Unconventional Approach to Intellectual Property: The Case of an Australian Firm Transferring Shipbuilding Technologies to China,† Journal of World Business, 35/1 (2000): 1-20. Swierczak, F. W. 1994, Culture and conflict in Joint Venture in Asia, International Journal of Project Management, 12 (1) (1994), pp. 39–47.

Why College Students Drop Out

College costs a lot of money. Going into college most students do not understand the expenses that come along with it. Tuition increases year by year but the majority of students either do not of black women said financial problems are the reason for them leaving school (â€Å"Money,† 2012). A job can be obtained by them to maintain but in today’s economy it can be hard for college students to find jobs because people that may have already gone to college or not are now accepting jobs that kids in college are trying to be hired for because so many of their jobs have laid everyone off.According to Yen H. , many older people, immigrants or college graduates that are in debt are taking on teenage jobs as they search for jobs within their careers (Yen 2012). Once these kids have figured out they cannot support themselves and their parents cannot or will not support them for one reason or another, they then find themselves with no other option than to leave school. realize i t or are not concerned because they are aided financially by some kind of assistance. Along with tuition, room and board, books, etc. students need personal items for their rooms. Those with cars need gas and they will also need money for all other activities they wish to participate in. 33% of black men and 26% Another reason many students drop out of school is grades. Coming straight out high school some kids do not know the severity of maintaining good grades and a satisfactory standing GPA. Students begin school enjoying the freedom of being on their own and get caught up having fun instead of focusing on their school work.Some students on the other hand may not receive bad grades because of partying but because they are not good test takers. Opponents of No Child Left Behind say standardized tests, â€Å"promotes a narrow curriculum and drill-like â€Å"teaching to the test† (â€Å"Standardized,† 2011). Unlike high school there is not as much homework or extra cr edit to fall back on if one does not do well on tests. There are many students that can obtain course information but do not excel in standardized testing for reasons such as test anxiety or the limitation of the presentation of information.This is why so many students go to class, study the information and then fail the tests. Yen, H. (2010, June 12). More than seven in 10 U. S. Teens Jobless in Summer. USA Today. Retrieved from http://usatoday30. usatoday. com/money/economy/story/2012-06-12/teen-jobs-disappearing/55555506/1 (2012, September 7). Money is a Major Factor in Why Black Students Drop Out of College. Journal of Blacks in Higher Education (Online). Proquest. Retrieved from http://0-search. proquest. com. sheba. ncat. du/docview/1038376120. (2011, July 8). Standardized Testing Pros and Cons: Latest Research Analyzed on New ProCon. org Website. Economics Week. 160. Retrieved from http://0-linksource. ebsco. com. sheba. ncat. edu/FullText. aspx? linkout=http%3a%2f%2fwww. lex isnexis. com%2fus%2flnacademic%2fapi%2fversion1%2fsr%3fshr%3dt%26csi%3d337799%26sr%3d(%2522Standardized%2520Testing%2520Pros%2520and%2520Cons%3a%2520Latest%2520Research%2520Analyzed%2520on%2520New%2520ProCon. org%2520Website%2522)%2bAND%2bDATE%2bIS%2b2011

Will The Rhine model of capitalism be the preferred capitali essays

Will The Rhine model of capitalism be the preferred capitali essays Peter Ludlow, Director of the Center for European Policy Studies once said We are all Germans.... The whole EEC is obtaining German virtue- low inflation, a strong currency and a good mix of growth and social welfare (Hampden-Turner and Trompenaars 201). Although the European Union has changed since Ludlow spoke about the European adoption of the German social economic system, Germany remains to be the most important aspect of the European Union. After the Second World War that ruined the European economies, the Rhine model had reign over Europe. Although they had strong control, the Rhine model is now struggling and is losing grip on the European economy. On the other hand, the Anglo-Saxon model of capitalism is catching up and is ahead in areas such as shareholder value and corporate governance, not to mention information technology (Hunt). Nowadays the European Union is split up in two segments of both Rhine model and Anglo-Saxon capitalism, but eventually the Rhine model will be accepted as the preferred capitalistic system in the European Union over the Anglo-Saxon model. The other major capitalistic system is the Anglo-Saxon that has its roots in the British economy. In both the United States and the United Kingdom Anglo-Saxon capitalism, which is also known in the United States as the Anglo-American model, is the leading form of capitalism. Madsen Pirie argues that the Anglo-Saxon model capitalism is based on two basic philosophical principles. The first is the adversarial principle. It basically means that there is a competitive market. Pirie states the market is a battlefield in which ritualized combat takes place. There is a constant battle for supremacy in the market, where everyone is on their own. The second principle is the evolutionary principle. In addition, the theory says that change is not best accomplished by sudden and violent disruptions which overthrow the status quo...

Bartleby essays

Bartleby essays Since he will not quit me, I must quit him. Ah Bartleby, Ah Humanity. (Page 140, Herman Melville) This is the key to Bartleby, written by Herman Melville, for it indicates that Bartleby stands as a symbol for humanity. This in turn functions as a commentary on society and the working world, for Bartleby is a seemingly homeless, mentally disturbed scrivener who gives up on the prospect of living life. However, by doing so Bartleby is attempting to exercise his freewill, for he would prefer not to work. His relationship to the narrator is thus significant, for as he attempts to exercise his freewill he is breaking from the will of the narrator and the normal progression of life. However, this attempt to exercise his freewill and break loose from the confines of typical societal functions, isolates Bartleby from society, which in turn places him in a state of depression and soon there after, death. Ultimately, by having Bartleby prefer not to, Melville is commenting on the role of human ity in the work force. If man attempts to break free of his role and exercise his own freewill then he is severing himself from humanity which in turn will lead to depression and perhaps death, for he will have nothing but a wall always obstructing him. From the beginning Bartleby is isolated within the confines of his work place. I procured a high green folding screen, which might entirely isolate Bartleby from my sight, though not remove him from my voice.( pg 111) In this quotation the narrator put Arnold, Page 2 up a screen to separate his office from Bartlebys, which isolates him from the other members of the staff which thus isolates him from humanity. However, this is not the end of the isolation for he is not only detached from those around him, but society as well. I placed his desk close up to a small side window, a window that had originally afforded a view of certain grimy backyards, bu...

Digression Definition and Examples

Digression Definition and Examples Digression is the act of departing from the main subject in speech or writing to discuss an apparently unrelated topic. In classical rhetoric, digression was often considered one of the divisions of an argument or the parts of a speech. In A Dictionary of Literary Devices (1991), Bernard Dupriez notes that digression does not particularly make for clarity. It . . . easily becomes verbiage. Observations About Digression Digression, according to Cicero, had been put by Hermagoras . . . in the speech, between the refutation and the conclusion. It might involve praise or blame of individuals, comparison with other cases, or something that emphasized or amplified the subject at hand. Thus it is not literally a digression. Cicero criticizes the requirement as a formal rule and says such treatment should be interwoven into the argument. Ironically, ethical digressions of the sort here described are very characteristic of his greatest speeches.(Source: George Kennedy, Classical Rhetoric, 2nd ed. Univ. of North Carolina Press, 1999)Its Christian and Secular TraditionDigression in Classical Oratory[A]mong other functions, the digression in classical oratory served as a formal transition and in this capacity became incorporated into medieval and Renaissance arts of preaching. For Quintilian a digression outside the five divisions of the speech reflected an emotional detour; and indeed, from the early rhetoric ians, digression was associated with the extra breath of the furor poeticus, the inspired passion which excites emotion in the listener, which touches and persuades.(Source: Anne Cotterill, Digressive Voices in Early Modern English Literature. Oxford Univ. Press, 2004) But I digress-You are no doubt enlightened, he inserted in a gracious tone, but contrary to urban legend, there is actually an entire underworld of Christians who are normal, alert, engaged, even a good time. Many are very smart, well educated, even leaders in their fields. These are people who participate in real life and the open-minded discussions about it. I have met some of them in reading and in person. He grinned. But I digress.-Grinning, too, I could not help but think of Lord Byrons pronouncement that in life there exists no such thing as a digression.(Source: Carolyn Weber, Surprised by Oxford: A Memoir. Thomas Nelson, 2011)Digression is the soul of wit. Take the philosophic asides away from Dante, Milton, or Hamlets fathers ghost and what stays is dry bones.(Source: Ray Bradbury, Fahrenheit 451, 1953)Robert Burton on Delightful DigressionsOf which imagination, because it hath so great a stroke in producing this malady, and is so powerful of itself, it will not be improper to my discourse, to make a brief digression, and speak of the force of it, and how it causeth this alteration. Which manner of digression, howsoever some dislike, as frivolous and impertinent, yet I am of Beroalduss opinion, Such digressions do mightily delight and refresh a weary reader, they are like sauce to a bad stomach, and I do therefore most willingly use them.(Source Robert Burton, The Anatomy of Melancholy, 1621) Also Known As: digressio, the straggler

Information System Risk Management Essay Example | Topics and Well Written Essays - 1750 words

Information System Risk Management - Essay Example This is because success of the ERPs depends on many factors which include technological (Hardware and software), efficient design of processes, and utilization of human recourses. The human resources are the users of the new ERP solution. It is with this in mind that organizations should take risk management strategy that would identify and also control any ERP implementation risks. An organization at risk is exposed to potential threats. Risk management comprises of risk assessment, risk mitigation evaluation and assessment. Risk assessment is used to determine extent of the potential. Some tangible impacts of the success of a threat are thins like loss of revenue and the cost of repairing a system that has been affected (Stoneburner, 2008). Security Threats-ERP threats are real therefore it is important not only to identify the threats but also know the vulnerabilities of the system and look for ways of preventing these threats from breaching the security of the ERP system. The threats may be grouped into the types which include the following:- 3.0 Natural Threats-These are threats that are not caused by human beings. They include quakes, floods, tornadoes, hurricanes, temperature extremes, and many others. Intentional Threats-The best examples of intentional threats are computer crimes or purposeful damage of property or even information. Unintentional Threats-These threats may include unauthorized or even accidental modification of the system. The best way is to study the vulnerability of the system is to identify the threats and then examine the system under those threats. 4.0 Vulnerability of the system One has to think about business transactions that can lead to losses from the information system based abuse, fraud and errors. This may lead to losses occurring when users use the system in a manner that they are not supposed to. It may either be intentional or not. Also there may be threats from intrusion and attacks from outsiders. People may steal or come across authorization credentials and try to enter the system without the knowledge of the authorities and thus jeopardize the integrity of the information contained in the system database. In addition there may also be systems abuse and fraud from the insiders. Authorized users can attempt and indeed succeed in entering into modules that they are not supposed to enter. Centralization of everything in the organization can become a performance bottleneck and also increase the ease with which people can sabotage the entire operations of the organization. One only needs to ensure that the ERP is not w orking and the organization will be on its knees unable to operate. 5.0 External Security Threats Weak Passwords- By use of dictionary attacks, intruders can guess correctly the passwords that are used in the ERP system and hence cause a malicious damage to the system or even get access to otherwise confidential data of the organization thereby compromising the integrity of the organization data. To eliminate this kind of threat, the organization should provide complex passwords and combine

Major thoughts or conclusions on role of intelligence in threat Essay

Major thoughts or conclusions on role of intelligence in threat managemenM - Essay Example It is very sad that most of the successes never get to the mainstream media as opposed to the failures. The agencies operate as devolved units that support the government in diplomacy as well as during wartime. The support was best witnessed during the clandestine elimination of Osama Bin Laden the slain Al Qaeda chief by special forces. In homeland security and defense, the intelligence protects the society from security threats and intrusions that would lead to endangering of the common person, as well as the government. In its various forms, the intelligence operates both strategically and tactically to ensure that accurate information is presented to the right authorities as and when needed. The processes involved in the information gathering stages from tasking, collection, processing and disseminating the information is of critical significance to the country in combating terrorism1. In carrying out intelligence duties, solid support from the police and other government agencies is very significant in preventing future attacks. Monitoring of the terrorist activities in unison with the police will ensure that threats are countered before they happened and that most networks are dismantled forthwith. Such unison calls for all arms of the government to give the intelligence agencies and officials the ultimate support possible for current and future security apparatus of the United States and the world. Conclusively, the intelligence is a crucial factor in the government that is often misinterpreted once threats occur but with the required support, the role played by the ladies and gentlemen in this facet remain of top most important to the US government and

Purpose statment Personal Statement Example | Topics and Well Written Essays - 500 words

Purpose statment - Personal Statement Example My experiences with my family members had a profound impact upon my thinking. One day my cousin and I were walking on the road. Suddenly, a car approached from behind, and my deaf cousin failed to hear it. I had to push him to the side, in order to save his life. This experience had a profound effect upon me. As such, right from a very young age, I have been exposed to individuals with defective senses. Thus, I had been associated with the hearing impaired, as well as people who experienced great difficulty in speaking normally. Among my family members, there were several people with major hearing defects. Being so proximate, these defects in hearing had a major impact upon my tender psyche. It is necessary to understand that there are several people, of varying age, who are afflicted by defective senses. As a consequence, there are individuals who are blind, deaf, dumb or with other physical shortcomings. As such, in several of these instances, adequate training can be provided to help these impaired persons to develop the skills to manage their day-to-day affairs. Upon encountering a physically impaired person, people tend to behave in a sympathetic manner towards them. This is not what that person desires. Providing such persons with the skills to address their daily problems and to get on with their life is truly beneficial for such people. Thus, I have developed a keen interest in speech-language pathology. It is my honest and humble aim to master this field of knowledge, in order to provide assistance to the individuals with these afflictions. I am keenly interested in helping individuals with defective hearing, residing in the villages of my great nation. This task has proved to be daunting, primarily due to the absence of a master program in speech language pathology. Such academic and professional competence is indispensable for providing outstanding relief to the people with defective hearing. I have been extremely active in

Critical Observation Paper Essay Example | Topics and Well Written Essays - 750 words

Critical Observation Paper - Essay Example tegies appropriate to the situation (Asch, 2001). To better illustrate the importance of study of psychology and research in this field, let me cite a concrete example. As human beings, we are born with the need to socialize and interact with other people. One interesting example of social behavior that is observed in some individuals as they interrelate with others is their dependency on other people. Dependent behavior, according to McDavid (1994) is one of the most common forms of human activity. I know of a person who cannot act nor move around without a companion. This person is over than 35 years old already, still single, physically able and works in a public academic institution. She is an attractive lady who actively participates in religious activities in her Church. However, her actions always depend on the presence of somebody as if this other person provides some sense of security on her part. She always keeps a company during mealtimes, whenever riding a public transportation on her way home, even when simply going from one office to another within the same building. More often than not, you would see her in the company of another person and rarely alone. I have begun to notice this behavior initially when she asked me to accompany her during one her errands in the building. Being an attractive lady, I consented to and accommodated her request. But when it was repeated once, twice, I felt something was wrong. I observed that she was over suspicious of other people and how they may possibly treat her and that is the reason why she always sees to it that she is accompanied by somebody wherever she goes. As a consequence, this behavior more often than not, turns off and becomes an irritant especially when there are important things that need to be accomplished. It sometimes becomes a cause of delay in delivering tasks expected of her. It also creates a negative image of her to other people. In psychology such behavior is labeled as interpersonal dependency. According to Bornstein (2004), in defining interpersonal dependency four components must be included: (1) motivational (i.e. a marked need for guidance, support and approval from others); (2) cognitive, (i.e., a perception of oneself as powerless and ineffectual, couple with the belief that others are comparatively powerful and potent); (3) affective, (i.e., a tendency to become anxious and fearful when required to function autonomously); and (4) behavioral, (i.e. a tendency to seek support and reassurance from others and engage in self-presentation strategies designed to strengthen the relationships with potential caregivers). To some who are not into the study of psychology, the behavior of the lady may appear to be a little "weird" or extraordinary to those who are into studying other people's behavior through observation, it helps to explain things and facilitate better understanding among

Nike's Global Women's Fitness Business Essay Example | Topics and Well Written Essays - 2000 words

Nike's Global Women's Fitness Business - Essay Example Improve the integration levels within particular divisions. Goal â€Å"To take a more consumer-oriented approach to the market, optimizing the company’s activities to give customers holistic collection of everything they want and need in a particular sports category.† Analysis Structure Currently, Nike uses the matrix organizational structure. This type of structure groups employees according to their functions and by product type that they are involved in production. In this type of structure, there is a horizontal flow of information and skills. The following components are distinctively identified with the matrix structure of organization: there is a top manager who is in charge of the entire matrix and is charged with the responsibility of balancing the two chains of command. Then there are two matrix managers who are in charge of their respective sub-groups. One of them is the product manager and the other is the functional manager. Pros: there is coordination to m eet dual customer demands. It is suited for complex decisions. The structure is also suited for an organization with multiple products, like Nike. Cons: there are frustrations brought about by dual authority. This type of structure is time-consuming in decision making and conflict resolution. People This is a highly populated organization with more than 26,000 employees. There is specialized expertise in the organization with employees only working in their areas of specialization; such as footwear, equipment and apparel. Nike’s senior executives are supportive of the employee’s activities. For example, the executives offered support to the Change the Game team when the team made its presentation on the strategy to approach the women’s market. Most people in Nike, especially those who have been there for a long time like Darcy Winslow, know a large percentage of the community. The company, in its effort to move to a consumer-based organization from the current p roduct-based, appointed team captains who would set-up and run different categories of sport. These captains were responsible for bringing together the right people to spearhead a business plan for the particular sport category that they are in charge of. People were also supportive of the company’s ideas and it is clear that they wanted these ideas to succeed. They attended meetings with enthusiasm and commitment. Pros and Cons The support that the executive gives to the other employees boosts their morale and working spirit. The employees are motivated and the quality of their output is bound to improve. Knowing a big percentage of the community helps the company to get the necessary feedback on their products and services. The people can also give recommendations about a particular type of product. Using team captains and a group of specialists guarantees the company of quality results. There was resistance from retailers who were not willing to allocate more space to Nike . These retailers did not want to change their traditional practices. Incentives Nike worked out an incentive methodology that was aimed at motivating the performance of the employees. Most members were measured according to the results that they achieved, for example, selling shoes. In areas where there were added responsibilities, incentives were also increased to match up to the work. Cash bonuses were also offered

The Effects Of Social Networks On E-Commerce Dissertation

The Effects Of Social Networks On E-Commerce - Dissertation Example Over the past years, the internet was used by majority of people as a medium for interaction and making fun by engaging in activities such as online gaming. With numerous improvements made on the internet, there has been an ever rising increase in trust in social links among the users. For this reason, online marketplaces have been augmented by many online business people as a way of developing and building honest and trust in their transactions with their partners as well as maximizing customer satisfactions. The outcome is the growth in the size of sales over the internet leading to a shift in demand. Through social links, customers can chart through forums with their clients, exchange useful business information concerning a particular company or product. Therefore, customers have a better bargaining power. This paper gives a deep exploration into how social media instruments affects the frequent purchasing behaviors and business transaction activities, notwithstanding the implica tions on the demand for products in the online-fashion industry. Like the trends in fashions, the tools of social media are innovative yet unpredictable because they are getting utilized and improved each and every time. The fashion industry is getting transformed by facets that are more related as a result of movement of more professionals of fashion in the online media, for this case the social media. The accessibility into the industry by has been made easy by these tools thus involving the general public and the entire customers of the fashion industry updated on the current fashion trends. Specifically this study explains the effects of social media on the behaviors of demand and customer inflow into the market. 1.0 INTRODUCTION In the recent years, the way people communicate with each other and share information has been revolutionized by social media. Initially the social networks were being used in large numbers by the teenagers for making new friends as well as keeping in t ouch with old ones. However, the situation has changed with now the focus being directed to online commerce for the purpose of generating solid and reliable revenues1. The e-mail which was earlier seen as the only method of communication electronically has been out-fashioned by the social media which is currently leaving its mark in the e-commerce, and the online fashion industry is not an exception. The fashion industry traces its roots to the traditional and old business practices hence making it lag behind in adopting new technologies. Almost everything done in the industry is more dependent on human labor rather than machines, beginning with designs sketches of designs to the process of purchasing. In most situations, the customers were the determiners of what kind of stock was to be put in stock because of their different tastes and preferences. However, with the existence of fast-acting technologies, fashion brands no longer seat back and wait for their customers to meet their needs. Social media is a to-way form of media under which users develop personal identities through dialogue and self-presentation.2 This has led to the social media receiving immense attention from consumers who go shopping online, specifically the fashion industry consumers. The global platforms such Tweeter, LinkedIn and Facebook creates room for designers to blog and keep their profiles updated with the aim of molding their brands and personalities on real-time basis. The interaction between

Nike's Global Women's Fitness Business Essay Example | Topics and Well Written Essays - 2000 words

Nike's Global Women's Fitness Business - Essay Example Improve the integration levels within particular divisions. Goal â€Å"To take a more consumer-oriented approach to the market, optimizing the company’s activities to give customers holistic collection of everything they want and need in a particular sports category.† Analysis Structure Currently, Nike uses the matrix organizational structure. This type of structure groups employees according to their functions and by product type that they are involved in production. In this type of structure, there is a horizontal flow of information and skills. The following components are distinctively identified with the matrix structure of organization: there is a top manager who is in charge of the entire matrix and is charged with the responsibility of balancing the two chains of command. Then there are two matrix managers who are in charge of their respective sub-groups. One of them is the product manager and the other is the functional manager. Pros: there is coordination to m eet dual customer demands. It is suited for complex decisions. The structure is also suited for an organization with multiple products, like Nike. Cons: there are frustrations brought about by dual authority. This type of structure is time-consuming in decision making and conflict resolution. People This is a highly populated organization with more than 26,000 employees. There is specialized expertise in the organization with employees only working in their areas of specialization; such as footwear, equipment and apparel. Nike’s senior executives are supportive of the employee’s activities. For example, the executives offered support to the Change the Game team when the team made its presentation on the strategy to approach the women’s market. Most people in Nike, especially those who have been there for a long time like Darcy Winslow, know a large percentage of the community. The company, in its effort to move to a consumer-based organization from the current p roduct-based, appointed team captains who would set-up and run different categories of sport. These captains were responsible for bringing together the right people to spearhead a business plan for the particular sport category that they are in charge of. People were also supportive of the company’s ideas and it is clear that they wanted these ideas to succeed. They attended meetings with enthusiasm and commitment. Pros and Cons The support that the executive gives to the other employees boosts their morale and working spirit. The employees are motivated and the quality of their output is bound to improve. Knowing a big percentage of the community helps the company to get the necessary feedback on their products and services. The people can also give recommendations about a particular type of product. Using team captains and a group of specialists guarantees the company of quality results. There was resistance from retailers who were not willing to allocate more space to Nike . These retailers did not want to change their traditional practices. Incentives Nike worked out an incentive methodology that was aimed at motivating the performance of the employees. Most members were measured according to the results that they achieved, for example, selling shoes. In areas where there were added responsibilities, incentives were also increased to match up to the work. Cash bonuses were also offered

Social Issues in the Criminal Justice Field Essay Example for Free

Social Issues in the Criminal Justice Field Essay All of society deals with social issues, either directly or indirectly. These can be problems or matters affecting all of society, usually in a negative manner. In the US, some predominant social issues include homelessness, domestic violence and gang violence. Criminal justice professionals face these types of issues daily. The criminal justice professional is always active and busy, dealing with countless amounts of criminal activity throughout the country. Every criminal justice professional has a job to do, to better their community and the society they work within. Homelessness is an unfortunate problem that will continue to grow if our society does not make it a national priority to address this issue in a systemic way. In the US more than 3.5 million people experience homelessness each year, which 20% of these families have children. (National Law Center on Homelessness and Poverty, 2014.) The combination of the high cost of living, low-wage jobs, and high unemployment rates only worsen these problems and force countless Americans to choose between food, housing, and other expenses. Homelessness can end, by tackling its root causes and improving support services, such as TANF, housing vouchers and health care. Another crucial issue for criminal justice professionals is domestic violence. Domestic violence is abuse that happens in a personal relationship. It affects men and woman of any ethnic group, race, or religion; gay or straight; rich or poor; teen, adult or elderly. But most of its victims are women. In fact, 1 out of 4 women will be a victim at some point in their life. (U.S. Department of Justice, Bureau of Justice Statistics, 2014.) Criminal justice professionals serve as a way out to victims of domestic violence; they help with counseling and can also support  the victim through shelter programs. They will also provide services to the perpetrators through voluntary and court mandated batterer intervention programs. As professionals committed to social justice, domestic violence is a social justice issue. One of the most difficult social issues we face as a country is gang violence. A gang is a group of people who claim a territory and use it to make money through illegal activities. Gangs are one of the leading factors for growth of violent crimes; gang violence has become increasingly deadly in the last several decades as a result of the introductions of automatic weapons and drive- by shootings. (Gang Violence and Gun Control, 2013.) Many gangs resort to violence, even homicide, to enforce loyalty and prevent members from leaving. Some criminal justice professionals specialize in gang violence and are only specifically assigned to gang violence crimes. Such specialized units are created in order to focus departmental resources, energy, and skills on specific community problems. The criminal justice system is a vital part of our society and we know that complete, effective, and fair operation of criminal justice system powers is crucial to ending violence, both for releasing individuals and for ending the worldwide epidemic of violence against one another in this human race. The public knows that the police cannot prevent every crime, nor arrest every criminal. However, they expect a criminal justice system, which is reliable, effective, and valued. It must deal with cases proficiently; fight crime in each state and each town in this country. Thus, the society needs criminal justice systems to protect, to discourage and to stop crime. Obviously, the idea of having a system is to ensure justice and equality throughout a social setting. It is a must that criminal justice professionals always stay active and busy, in order to keep up with the progressing crime rates and social issues. Every society has social issues, as these problems evolve, so do the jobs in the criminal justice profession. To remain a viable resource to the community and individuals, whether they are victims or perpetrators, criminal justice professionals must be willing to better the lives of the  people they touch. These social issues can end by tackling its root causes and improving support services. Criminal justice professionals are not the only ones that can help make a difference in these lives but also everyone in the society as a whole, when you come together, changes can happen. References Gang Violence and Gun Control, 2013 http://www.americanthinker.com/articles/2013/01/gang_violence_and_gun_control.html U.S. Department of Justice, Bureau of Justice Statistics, 2014 http://www.statisticbrain.com/domestic-violence-abuse-stats/ National Law Center on Homelessness and Poverty, 2014 http://www.nlchp.org/

Unemployment In Saudi Arabia And The Uk Economics Essay

Unemployment In Saudi Arabia And The Uk Economics Essay This essay will discuss a macroeconomic issue that affect to government economy. Understanding this issue is related to understand some general concept about the economic first. What is economic, what it divided to and how it related to government issues. Then after understanding these general ideas will focus on unemployment issue, what it is and how it affect to government economy. After that a comparison between unemployment in Saudi Arabia and unemployment in UK. In order to understand the issue in these countries using an analysis tool in necessary which will be PEST analysis in order to relies the reasons why that issue is important and the reason of it also. First of all what is economic, economics is a way to find how people lives process in that way which the live now. It is a measurement tool used by economics to know more about how people live. Also to find out the influences of some factors that could change these process to be better. Economics is mainly contain two part which are Macroeconomic and Microeconomic, and each part is focus on different way of study area. Macroeconomic is a field of study which related to governmental issues economy or globally and how economy fluctuate. The purpose of study macroeconomics in to understand and be able to analyze some issues such as national income, unemployment, inflation, rate of growth and price level. On the other hand, Microeconomics is discuss people decisions which related to the market. The aim of study Microeconomics is to define services and goods quantity and price, and also to discover the effect of government rules and taxes to the goods and services price, as an example of what Microeconomics study are cars prices and demand, telecom and electricity. In this essay will discuss one of Macroeconomic issue in two different countries which are Saudi Arabia and UK. The issue will focus on is unemployment, and the reasons of this issue. Then considering how it affect to the government economics. According to Donald Rutherford in his book Dictionary of Economics, he define unemployment as the stat of being part of a labor force, wanting to work, but without a job.( Rutherford, 1992, p. 473) Unemployment is defined as person who is available to work, looking for a job and does not have a job now. And some countries add more conditions to define person as unemployment, such as in Saudi Arabia mention that the person account as unemployment if the previous conditions apply on him and he accept the minimum rate of salary. And in UK they define unemployment as In the United Kingdom the definition of unemployment is someone who is in receipt of the jobseekers allowance (Parkin et al , 1997). Unemployment. Unemployment is a major problem that could affect to government economy, there are different side of that affect. Unemployment could affect to government policy, social relationships between people, economic growth, productivity and technology development. In this essay will use a tool to analyze this issue through the chosen countries and how it affect. PEST Analysis. PEST analysis based on four factors which are : Political : and it consist of governmental regulations and laws, government type and political change. Economic : which consist of growth, labor supply and labor costs. Social : and contains population growth, health and education. Technology : contain impact of technology and productivity. Unemployment in the United Kingdom. Unemployment in the UK actually is not a new problem or happen recently it started years ago and it fluctuated in high percentage to low percentage during 1855 to 1994. According to C.H.Feinstein, he mention that the percentages of unemployment in the UK changed from time to time. It reach the highest percentage in 1935 where it was 15% and almost 0% during 1945. Both of them have it own political reasons at that time. Political. There are many reasons that leads to unemployment, first political reasons: government always centralize the governmental organizations and businesses to be inside the big cities and rather than smaller one or rural side which affect that most people leave these village and move to live in big cities. And thatà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s affect to most businesses and market be only in big cities and then this country lose one or more of public sectors like education for example, and that what happen in the UK actually. Most of population be in big cities and the most of universities opened in big cities, then it will lead to lack of knowledge between people who lives in these places and cannot offer to let their children to lean in cities cause of expensive. Economic. Also there are economics reasons for unemployment in the UK, labor market are always linked with economy of these country. For example, the salary for employee in a rich country is different than other who could do the same job but in poor country. Employee lose their motivation to work because of the low payment and that affect to the company or organization productivity. Another economic reason of high percentage of unemployment is the credit crunch. Since the credit crunch happen and most of companies affected of it, they try hard to adjust their balance and the only way to do that is end a lot of their employee contract. The next chart shows that the percentages of unemployment is start to increase sharply when the world affected by credit crunch. http://www.tradingeconomics.com/Temp/United-Kingdom-Unemployment-Rate-Chart-000001.png?0b055430-d250-4215-93a4-27094745a09b Technology. Also the technology affect to spread the unemployment in United Kingdom in different ways. A lots of companies nowadays work hard to introduce machines to their company instead of human. The companies managers have their own point of view, the managers think that these electronic machines work more than the humans and at that time the productivity of the company will raise tribal. The human employee work 8 hours daily but these machines could work without break time or stop during 24 hours. Also the costs of this machines is lower than human and for future the expenses will reduce and the profit will increase and that what private sectors looking for. The new generations of robot employee will increase the rate of unemployment in UK. Social. Lora a student in a university were graduate recently from a law school. She works hard to find a job in a lawyer office, but unfortunately for her she graduate when the percentage of unemployment is high. As she not born in a rich family and cause of shortage of money she works in a clothes shop. Years after another trying hard to find a job that she looking for, but after a while she find herself stuck in the clothes shop because she cannot compete the new graduates law students. Previous example is shows how can unemployment affect socially, Lora found a solution for her problem in her way but others could not handle the unemployment like Lora. Rises of crime, alcoholism and violence are reflect of people who are jobless and have nothing to do. People who are unemployment and deal with this situation in wrong way by dealing a drug for example, easy money will be in their hand and they will never think of find a job but they will act in different way to try hard to make the worker be addict and then they will be a jobless cause they cannot do their job in the right way. If the unemployment increase the social problem will increase as will. Unemployment in the Saudi Arabia. Unemployment in Saudi Arabia in a new problem actually, the government did not face that huge increasing in unemployment like what happen recently. Unemployment rate in Saudi Arabia reach the highest percentage in Dec 2009 when reach almost 10.5 % , where the lowest percentage was during 1999 when reach 8.1 %. There are many reasons that affect to the unemployment to raise in Saudi Arabia. http://www.tradingeconomics.com/Temp/Saudi-Arabia-Unemployment-Rate-Chart-000002.png?cd318801-9e82-4d60-b5a6-41ce6853181e Political. Because of Saudi Arabia more than 50 % of its total area are desert, government did not make much effort to consider that the people who live in these areas are jobless. There is no industries inside these areas and those people who lived in desert which named Bedouins most of them are unemployment. They did not study or finish their graduation year cause of their culture enforce them to stay in their land to implant or raising camel through their childhood. They grown up and the time is change and they cannot depend on what their father used to do, but also they are not capable to work cause of lack of education. Economic. Saudi Arabia are like all other countries which affected by credit crunch, but because of the government regulations the private organizations cannot fired these employee before their contract will end. Then they companies use different way to reduce the number of the employee by adding more work to do for them. Actually that idea reduce the employee because most of them resign from work and also the company save more money than they expect. Many organization do that strategy and number of unemployment raise. Another reason of high percentage of unemployment is foreign labor. Some company hire a foreign labor cause of low cost of them and the high skills or professional employee can costs nothing comparing with local employee and with high experience in foreigner side. Technology. Technology is important in any organization in different way especially in industrial sectors. And because there are no much Saudis skilled employee who can work in these sectors, the organizations replace hiring Saudis with foreigner. Most of Saudis cannot handle to use technology in their work, not at this time actually, that raise the percentage of unemployment. Companies always looking to professionals in a way of reduce the cost of labor by using technology. Social.

From Homer’s Odyssey to Star Wars - The Unchanging Path of the Hero Ess

From Homer’s Odyssey to Star Wars - The Unchanging Path of the Hero In the fiction world heroes have been one of the most entertaining figures. It has always been fun and interesting to read about heroic stories and about different obstacles that heroes had overcome. When someone mentions the word "hero" it is more likely to think of characters like Batman or James Bond, but it is for sure that if we had the chance to ask the same question centuries before, the answer would have been different. From comics or TV it is seen that heroes change physically and spiritually through time, but the heroic pattern stays always the same when moving from ancient times to today's heroes. The first hero whose pattern I am going to unfold is Oedipus. Just like all other heroes he lives an extraordinary experience which normal people would not live, and that is one of the reasons that the heroic pattern seems so appealing to people. People could read and think about the situations that would not happen in their life, and the situations which people would be interested to know about. Going back to the topic, it has been foreseen that he is going to kill his father and marry with his mother. In the story these events come true and Oedipus becomes the new King, but the gods of the city curses him and his city. After realizing his sin, he sacrifices his eyes and blinds himself Oedipus contains courage, strength and he makes the journey that most of the heroes go through. However it is not clearly visible as modem heroes and it carries more of a symbolic tissue. With information told by a fortuneteller his parents believe that Oedipus is going to kill them, so they decide to take in action before Oedipus and try to kill him. Oedipus escapes by... ...attern could change but there is a heroic pattern that always stays the same. Works Cited Star Wars, A New Hope George Lucas, Gary Kurtz. Mark Hamill, Harrison Ford, Carrie Fisher. Science‑ Fiction, 1977 Star Wars, the Empire Strikes Back George Lucas, Irvin Kershner. Mark Hamill, Harrison Ford, Carrie Fisher. Science‑ Fiction, 1980 Star Wars, the Return of the jedi George Lucas, Richard Marquand. Mark Hamill, Harrison Ford, Carrie Fisher. Science‑ Fiction, 1983 Batman Tim Burton. Michael Keaton, Jack Nicholson, Kim Basinger. Science‑Fiction, Fantasy, 1989 James Bond, Goldfinger Guy Hamilton. Sean Connery, Honor Blackman. Action, 1964 Green, Roger Lancelyn. Heroes of Greece and Troy, retold from ancient authors. New York: H.Z Walck, 1961 Hendricks, Rhoda A. Classical Gods and Heroes. New York: Ungar Pubs Co., 1972

Soulless Technology in William Gibson’s Burning Chrome Essay -- Willia

Soulless Technology in William Gibson’s Burning Chrome An old adage states that the eyes are the windows to the soul. What if, however, those eyes have a trademark name stamped onto them? William Gibson’s short story "Burning Chrome" depicts an advanced but soulless society where most of the technological advances are portrayed as being perverted by commercialization and human mechanization, rather than dedicated to improving the quality of life. This paper will touch upon the frivolous consumerism of as well as the dehumanizing uses of technology in the world of Automatic Jack, the reader’s companion throughout the story. Perhaps the most visible example of this perversion is the high degree of commercialized technology in their society. The character of Rikki, a female friend of Jack’s, has her heart set on a pair of Zeiss Ikon eyes, and, as Jack describes them as a "Brand of the stars" and "Very expensive" (Gibson 1015). Though she desires 20/20 vision, Rikki does not want the eyes because they will help her see better; rather, she has an entire catalogue full of the most fashionable and stylish eyes of the season. Rikki’s friend Tiger gets his eyes redone simply so he can go to Hollywood, risking his eyesight with the not-as-reliable Sendai brand. The fact that anyone would put fashion and fame before something as precious and irreplaceable as optic nerves goes beyond foolish consumerism. It becomes reckless consumerism, putting goods above all other concerns for self and others. As for Tiger himself, Jack describes him in the following manner: He had the kind of uniform good looks you get after your seventh trip to the surgical boutique; he’d probably spend the rest of his life looking vaguely like each new season’... ... newest way to connect to others without needing human interaction. It’s impossible to know when technology will become "too" invasive and society "too" hollow, but by the time anyone looks hard enough, nothing but empty, soul-devoid, trademarked windows will blink in return. Bibliography Gibson, William Ford. "Burning Chrome." The Prentice Hall Anthology Of Science Fiction and Fantasy. Ed. Garyn G. Roberts. NJ: Prentice Hall, 2001. 1006- 1019. Maddox, Tom. "Cobra, She Said: An Interim Report on the Fiction of William Gibson." Hall 142-144. Hall, Sharon K., ed. Contemporary Literary Criticism. Vol. 39. New York: Gale Research, Inc., 1986. Coleman, Howard. "Other Voices, Other Voices." Matuz 129-130. Greenland, Colin. "Into Cyberspace." Matuz 130-131. Matuz, Roger, ed. Contemporary Literary Criticism. Vol. 63. New York: Gale Research, Inc., 1991.

Madness and the Freedom to Live: Into the Wild

A young man, living in a comfortable civilized environment leaves society and all the benefits that he had behind him to build a new life. The novel Into the Wild by Jon Krakauer tells the story of a young man, Chris McCandless who had always believed his life ritual was based on mental knowledge. The existential mind of McCandless seemed to prove this statement true. His effort he put into his work was nothing compared to what would lie ahead on this so called â€Å"journey† of his. He loved the fact that each day he had the possibility of being exciting, different, or even dangerous. Chris was different in the way he wanted to experience life. He wanted to be alone and took no joy in the various human relationships that he had developed in his travels. Chris showed that he was a loner and did not value these relationships by his disregard for normal society and only took pleasure in challenging himself. To part from all society, one’s mind needs to be set; for once one was there, to come back would be a challenging task. A quote from the beginning of chapter six states, â€Å"No man ever followed his genius till it misled him. Though the result were bodily weakness, yet perhaps no one can say that the consequences were to be regretted, for these were a life in conformity to higher principles† -Henry David Thoreau (Krakauer 47). Any human, man or woman, may see the mental capabilities they have, but never portray them in anything worth dying for. The judgments of anyone could be overrode by something as simple as a thought or pigment of curiosity in one’s mind. McCandless went through this exact same thing during his short-lived life. Once the thought of living without society had crossed his mind, he had been fixed on making it possible. Every little occurrence over the period of time McCandless spent in Alaska began to show it. The little amount of supplies he had ran out quickly and the effect was tragic and fatal. The accomplishments he had acquired from taking this journey affected him in the long run. Though McCandless is deceased, the phenomenon of his story lives on, and one can certainly believe that he did not regret anything he put himself through. He may not have learned from his own mistakes, but others can learn from the aberrations McCandless put upon himself. Thoreau states, â€Å"If the day and the night are such that you greet them with joy, and life emits a fragrance like flowers and sweet-scented herbs, is more elastic, more starry, more immortal, —that is your success† (Krakauer 47). The concepts and visions McCandless perceived and lived can be recognized throughout this statement. He looked at the possibilities in life in a positive manner, and the outcome of doing this was appreciation, love, and most importantly, success. Thoreau also states, â€Å"All nature is your congratulation, and you have cause momentarily to bless yourself. The greatest gains and values are farthest from being appreciated. We easily come to doubt if they exist. We soon forget them. They are the highest reality†¦ The true harvest of my daily life is somewhat as intangible and indescribable as the tints of morning or evening. It is a little star-dust caught a segment of the rainbow which I have clutched† (Krakauer 47). In McCandless’ mind, the only thing he wanted was this. Every little speck of appreciation all showed towards the beautiful mother nature; she is what held his head high, and kept him going throughout his journey. Anthony Storr wrote; â€Å"It is true that many creative people fail to make mature personal relationships, and some are extremely isolated. It is also true that, in some instances, trauma, in the shape of early separation or bereavement, has steered the potentially creative person toward developing aspects of his personality which can find fulfillment in comparative isolation† (Krakauer 61). This is an extremely relevant statement about McCandless and his actions. It illustrates the observations between him, and his father. He may be a very intelligent person, and he may be a straight â€Å"A† student, but the failure to be able to obtain a good, close relationship with his father drove him away. But if any person ever got the chance to go through something like McCandless did they would be very distant as well. The fortunate aspects and outcomes of such, allowed him to start over and begin a new life of his own. Rather than love, than money, than fame, give me truth. I sat at a table where rich food and wine in abundance, and obsequious attendance, but sincerity and truth were not; and I went away hungry from the inhospitable board. The hospitality was as cold as the ices† -Henry David Thoreau (Krakauer 117). This quote emphasizes the fact of McCandless looking for something that could not be found. The truth he looked for every day of his life had the inab ility to stay hidden. It tended to squish though ever crack and crevice in the wall his father tried to put up between them. All McCandless wanted was the truth, and all his father had done was separate himself from McCandless more and more. He wanted nothing more in life but to know what was really going on, but the incompetence of his father’s actions caused the two to separate. The perseverance of McCandless’ life showed greatly throughout the readings of this book. Every bit of information lead to give the reader understanding of who McCandless was, and why he did what he did. His story was an excellent acknowledgement to what he had accomplished. The love McCandless showed towards nature and interest of starting over allowed him to live this dream. The encouragement given to him was taken in a very special manner, and every step McCandless took, was written down as if his life were an epic novel. The troubles and hardships he had gone through and success he had gained was all lost, as his body was found later in an abandoned bus.

Marketing on the marketing research department

It is to be recalled that at the meeting of the Board of Directors of Company X held on 30 June, 2006, approval was given for the establishment of a Marketing Research Department. This decision was finally taken after several presentations were made to the Board to that effect.   The newly created department was charged with the following responsibilities:a.Determine how various customer groups are reacting to present marketing mixes of company Xb.Evaluate the effectiveness of operational marketing mixesc.Create new marketing mixes for new customer marketsd.Assess changes in the external environment and the effect they would have on product and service strategye.Identify new market   (a to e are after McDaniel and Gates, 1999)f.Assess present relationships with external marketing agencies with the view to making them stronger.This report presents the current and potential problems confronting our organization from the perspective of marketing and how the newly created department intends to solve them. It also considers new opportunities that have been thrown up since the creation of the department and how it intends to take advantage of them. The marketing department also plans to recruit additional staff. The new staff shall be given an orientation to enable better cope with our style of working. Details of the marketing research process have been given in Appendix 1.IDENTIFIED PROBLEMSAs with most start-up departments, the newly created marketing research department has no past records to guide its work. The only available records are those from our relationships with external marketing agencies. They cover mostly farmed out work from our organization. As a baby trying to walk, we anticipate to encounter difficulties but shall learn as we crawl forward. The department is seriously understaffed, so additional staff must be recruited to enable it discharge its assigned responsibilities.The new staff members would be given an orientation to enable them cope with our unique style of working. The department would also have to put in place expanded information systems to cope with the additional responsibilities assigned to it. Such systems would enable us handle the data that we collect and analyze effortlessly. There is also the need to put up in-house facilities for focus-group work and telephony research.IDENTIFIED OPPORTUNITIESIt is estimated that about over One billion people use the internet worldwide (Business week, 2005). Available reports indicate that this figure shall increase in future. This is a big opportunity for our company, if we can identify our customers and offer them tailor-made goods and services.Some of the market segments of our company are presently underserved. There is the need to accurately identify them and map out strategies to fully serve them. New markets have also opened up in other countries and regions that we must adequately research and go after.PROPOSED SOLUTIONSWe shall have to develop discussion gu ide book for our focus group work and also a manual on the research process orientation. Five additional staff shall be recruited for our in-house research work. Of the staff employed two with a background information technology and electronic business or commerce shall be needed for our web-based businesses. Materials shall also be procured for our in-house focus group work. New Information systems shall be purchased to seamlessly weave data output from the different departments with that of marketing research.From our customer research studies, we shall be better placed to take advantage of the opportunities that have risen up online.   It is our goal to match the enormous opportunity online with the strength of our new staff members, with the background in electronic business or commerce.   The business and marketing plans shall provide details on how new emerging markets shall be entered into and existing ones developed. The plans shall also outline ways and means of forging solid relationships with marketing agencies and other stakeholders.ConclusionIt is our wish that if these measures are implemented, we shall not only see a vibrant marketing research department but also the kind that contributes enormously to our company’s bottom line results.Appendix 1THE MARKETING RESEARCH PROCESSMcDaniel and Gates (1999) have outlined an eight stage procedure for conducting marketing. These are:a.Problem or opportunity identification and formulationb.Creation of research designc.Selection of research methodologyd.Selection of sampling proceduree.Collection of dataf.Analysis of datag.Preparation and writing of reporth.Follow upa.Problem or opportunity identificationDuring this stage attempt is made to identify the problem at stake or the opportunity to be taken advantage of. Attempt is also made to grasp the scope of the problem and also the opportunity. The information needed in solving the problem and the way and manner it should be obtained is also dete rmined.   After having grasped the scope of the problem or opportunity, the research objectives are outlined. It must be stressed that it is essential for the problem under investigation to be thoroughly understood as the other subsequent stages rest on this stage.b.Creation of research designAt this stage, the researcher devises a plan or an approach for answering the research question. In doing so, the researcher must opt for an approach that is cost-effective and also provide the highest possible information for decision making.C.Selection of research methodologyThere are essentially three major methods for carrying out marketing research. These are surveys, observation and experiment. At this stage therefore the research should select one or a combination of them to collect the information needed.d.Selection of sampling procedureA sample is a subset of the population the researcher is interested in.At this stage therefore, the researcher decides on which members of the target population should be used for the research†¦ The researcher must determine whether he would give each and every member of the target population equal opportunity to participate in the research or only a select few shall be used.e.Collection of dataThis stage entails the collection of the information that the researcher is interested in.   This can be interviewing, survey questionnaire, and observation. The researcher can decide to collect the information himself or ask other persons to do so on his behalf.f.Analysis of dataThe data collected is analyzed at this stage to give meaning to it. From the analysis, it makes it possible for the researcher to interpret the results and offer recommendations and conclusiong.Preparation and writing of report.The analyzed and interpreted data must be communicated to the desired audience in a report. Since the objective of this stage   is to give understanding to what the researcher has found, the report was be tailored to needs of the a udience.h.Follow-upAt this stage, the researcher seeks to find out whether the results and recommendations made in a report have been used and also what has been the outcome of itAReferences1.Businessweek (2005). The Future of Tech, Businessweek ,20th June edition.McDaniel, C. and Gates, R. (1999). Contemporary Marketing Research, South-Western College Pub

Nietzsche’s Ubermensch Essay

Nietzsche’s Ubermensch stands for homo superior, overman or super man. Nietzsche philosophy of Ubermensch is based on ‘Will to Power’. All doctrines are dependent on ‘power to will’. Many of his philosophies are misinterpreted before but there still a lot of disagreement exists in his philosophy of power to overcome everything by willpower. He describes man to be Ubermensch when he gains such power and then he can do anything. This power can be destructive or constructive or by self-improvement. Though there is some truth in the fact that whatever we do or whatever we want to do we can attain it by willpower, but our willpower is limited. It is not a self-created giant that will overcome all obstacles in life. God has granted us will to choose between right and wrong and will to perform and overcome difficult situations. But our willpower is limited as we experience in day-to-day life. Because in whatever environment we live we’re surrounded by a number of situations and it is not always possible to tackle all the situations simultaneously. A number of examples can be cited for this. A person goes out of his house to perform a particular task. He’s determined that he has five jobs to complete during the day. But he’s not aware of an unknown incident that might occur in his way and block him to do his jobs. Similarly a sports man who is very well prepared for the competition and full determined that he’ll win the competition may loose because of any sports injury or simply bad luck! His philosophical ideas about truth that our minds have faith in the beliefs because they’re very convincing not because they are truth is again controversial. Nietzsche’s philosophical claim cannot be agreed upon. The fact that we do believe in things that are true. And only those beliefs are convincing that have universal truth in it. For example, we do believe in some kind of ancient saying that â€Å"Green tea has power to cure†. It is due to the fact that green tea has been used for several years and it has proved to be good in maintaining health. Now scientific research has also proved that it possess certain good polyphenoids that are required by the body in maintaining health and combating disease. Truth forms the basis of several facts that we believe. Hence, Nietzsche’s notion cannot be said as valid. He has extraordinarily overstressed the on the use of ‘power’. His statement is baseless when he says in philosophy we only have power and no higher truth. On the contrary, in science we have facts based on truth. Though our willpower does affect our inner strength and determination, but our power is limited as there is a divine unlimited power of one God ruling and final decisions rests on His willingness and permission. Men do strive hard to attain a goal but it is in the hands of God to grant us that or not. Man’s power is always limited and controlled. Nietzsche stresses on personal character and inner strong determination for power. However, it is not reasonable to solely judge the occurrence of events on the basis of strong determination. Under many circumstances in daily life we come across things that are not wanted by our own self. And our determination breaks when the outcomes of our thinking and our willpower are just the opposite. References Thus Spake Bart by Mark T. Conrad, Thus Spoke Zarathushra the Three Metamorphoses